Founded in October 2014[4] in Kuala Lumpur, Malaysia, iPrice expanded in the same year it was founded[5] and became an active player in the e-commerce industry of six other countries: Singapore, Hong Kong, Indonesia, Philippines, Thailand, and Vietnam.[6] The site first started out as a coupon site that offers deals and discounts for other online stores, but later changed into a shopping aggregator that helps shoppers compare prices from various e-commerce sites.